Opel wanted to create an incredible driving experience to support the launch of the new Opel Insignia Sports Tourer, a car that fits perfectly in the city and the outdoors.
In total more than 30 exclusive photos were captured and shared on the social networks of our members, which mobilized an important audience around this experience. The content was also used in the various @Opel_France networks.
Throughout this experience, several Instagram Stories were shared to bring this adventure to our photographers' communities. We have also produced a movie about this adventure, as well as many short videos adapted for social networks.