The Tourism board aims to increase tourism in Madeira by promoting the island as a close getaway from the european continent and refresh their communication supports (leaflets, website, networks…). The second goal was to attract a younger and more sporty target than the current one: 80% of tourists are over 60 years old.
Two members of our team were sent to promote the diversity offered by the island on their channels. They explored Madeira during 6 days, reporting its culture, landscapes and gastronomy. They delivered a full brand content and influence. Through a live storytelling and photography production, they showcased a dynamic and culturally rich vision of the destination.
Madeira tourism board